**Sam’s Club + Brad Paisley’s The Store Create Christmas Magic in Nashville**

By Chris Bobbitt, Broadcast Manager, Walmart Radio

2 MIN READ

Nashville knows a thing or two about putting on a show — but this holiday season, the biggest encore didn’t happen on a stage. It happened in the aisles of Sam’s Club.

In the spirit of hometown kindness, Sam’s Club teamed up with The Store, the free-to-shop grocery resource founded by Brad and Kimberly Williams-Paisley, for their annual “Toy Store” celebration. The event gives families navigating tough times something truly priceless: a holiday experience filled with dignity, choice, and joy.

As the event’s title sponsor, Sam’s Club transformed Nashville-area clubs into festive toy-drive hotspots. Members rolled through with generosity, and more than 5,000 toys were donated.

And let’s talk about the soon-to-open Lebanon Sam’s Club crew — they jumped in with rock-star energy. We’re talking wrapping presents like seasoned pros spreading cheer across Nashville like they were headlining a community tour.

From the first gift collected to the last bow tied, this partnership was a true hometown hit — proof that when Sam’s Club steps into the spotlight of giving, the whole community feels the love.

To Sam’s Club members and associates who gave their time, and to every sponsor and volunteer who helped make this holiday season brighter: your kindness is the kind of story worth repeating.

Brad Paisley and Kimberly Williams Paisley are holding a large poster featuring an architectural rendering of The Store in Nashville, TN. The setting appears to be an outdoor event under a tent, with chairs and decorations visible in the background. The poster prominently displays a modern building design with glass windows and a storefront.

A group of Sam's Club volunteers stands in front of a festive holiday-themed backdrop featuring green and red balloons, candy cane decorations, and tinsel. They are holding a large donation check for $50,000. The check displays the name 'Sam's Club' prominently.

A festive indoor display featuring holiday-themed decorations and gift items arranged on tables in a gymnasium. The setting includes red curtains, Christmas trees, and various boxed products. The polished wooden floor and overhead lighting add to the bright and organized atmosphere.

**What is The Store?**

The Store is a nonprofit, free-to-shop grocery store in Nashville, Tennessee, co-founded by Brad Paisley and his wife Kimberly Williams-Paisley. Its mission is to restore dignity to families facing food insecurity by allowing them to shop for groceries just like they would in a traditional supermarket — at no cost.

For more information, visit TheStore.org/.