Julia: Shai, we are so excited about carrying Bubble at Walmart! What led you to start a skincare line designed specifically for young skin?
Shai: When we started Bubble, we looked around the skincare aisle and realized the options hadn’t changed much since we were young. It was mostly the same stuff our moms used. Instead of making assumptions, we started by talking to 6,000 teens and young adults about what they were looking for in a skincare routine.
Julia: What did you learn?
Shai: We heard their needs weren’t being met. They didn’t feel like there was a modern skincare line that addressed their needs. We also learned that young people today don’t necessarily want a complicated 10-step skincare regimen. Instead, they want a simple routine that addresses their concerns and a brand that reflects their values.
Julia: Oh, interesting. How did the team go about meeting that challenge?
Shai: We spent two years working with dermatologists and product developers to create the best formulas. We often say that our products are rooted in plants and perfected by science. We take the best natural ingredients and combine with effective, skin-safe synthetics. Our ingredient standards are among the strictest in the industry, and all our products are fully vegan, cruelty-free and research-driven. We also work with a group of people ages 14 to 24 to test the products, ensuring they work to clear, treat and balance skin.